4 Important Social Media Metrics
Evaluation of the listed social media metrics above in line with your business goals, will guide you to build your approach to social media management and analytics.
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- ENGAGEMENT: This is the total number of user actions taken directly on your posts. Which of your contents generates more engagements? Pay more attention to such content and post more of it.
- IMPRESSION: This is the number of times your post was shown to your audience. Instagram analytics break down this data further by showing the impression that come from hashtags, from home or from profile. Good use of hashtags will help improve your post impressions.
- REACH: Reach measures the spread of a social media conversation. The number of individual user who saw your post. Sponsored activating ads can help you reach more people.
- DISCOVERY: Instagram’s discovery feature allows users to find new and relevant contents from accounts they may not be currently following. Instagram insights will show the number of users reached through the feature to indicate who are not currently following you. Ensure that you add words and phrases that have been searched in line with your content and USP.
