Understanding the Causes of Customer Churn
Once you can identify why your customers are leaving, perhaps through the use of professionally structured feedback forms or follow up calls, it will be easy to prevent customers churn.
- Ineffective and Poor Customer Service: Research as proven that many customers discontinue patronage due to bad customer service.
- Lack of Value Satisfaction: A lot of customers tend to discontinue patronage when they no longer get the initial values they got when they first patronized your business.
- Wrong Pricing as Opposed to your Competitors’: Your competitors offer better pricing and your customers don’t see a need to pay more for your products/services.
- Lack of Up-to-date Products/Service Solutions to your Customers’ Needs: Your product features might be outdated, which might not solve your customers’ needs.
