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9 Ways to Reduce Customer Churn

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  1. Ensure you have and updated database of your customers, so that you can have a conversation with them to enquire the reason they discontinued patronage.
  2. Actively Engage your Customers: Send them emails or messages about your products or relative information on issues that is related to your service or products. Always put your customers before your company.
  3. Emphasize on your Unique Selling Proposition; the value you bring that they can’t get from any other competitors, using IMC.
  4. Encourage feedbacks and pay attention to complains; ensure you go out of your way and act on them.
  5. Ensure your customers service is handled by professionals who has the vision of your business in mind.
  6. Ensure you constantly provide premium quality services and products.
  7. Ensure your pricing is competitive and attractive.
  8. If your market is seasonal, add a non-seasonal products or services that will make you keep customers.
  9. Ensure you are targeting the right people.
BlogUnivim3

Knowing Your USP

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Every business has a unique selling proposition. It’s important that you identify and leverage your USP to make it the cornerstone of your overall marketing strategy. Your USP is what makes your business different from competitors, It is that very reason which motivates a buyer to purchase that product. It’s what you bring to the table that no other business does, or even can. A strong USP is key to a successful marketing campaign.